Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBADV402 Mapping and Delivery Guide
Conduct pre-campaign testing
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBADV402 - Conduct pre-campaign testing |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to plan, pilot and refine an advertising campaign to ensure marketing communication objectives are met. It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation. No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Plan pre-campaign testing |
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Element: Pilot advertisement |
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Element: Utilise pre-campaign test results |
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